This post originally appeared on Orphan Road.
I can’t say that I have a problem with this in theory. Governments sell ad space on visually prominent physical and virtual spaces all the time.
However, I’m pretty skeptical that this is the answer to any serious budget problems. WSDOT points to the visitor information site, ExperienceWA, as another government site that sells ads. But a quick glance over there shows the only ads being run are for another visitor information website, Seattle Southside. Making real money from web ads is incredibly difficult.
Who knows? Some state government web pages are, indeed, heavily trafficked, including the WSDOT ferry page and the highway traffic map. With any luck, they’ll be able to raise enough money to pay for the hosting costs.
Now, let’s talk about advertising on bus shelters…