This post originally appeared on Orphan Road.
Metro tries to square the circle:
Metro Transit is proposing a new bus-wrap ad program that would partially wrap buses with advertising, including covering “only a portion” of the bus windows. The revised program would generate up to $900,000 a year in revenue, county officials said.
Last November, the Metropolitan King County Council voted to get rid of advertising that completely covered a bus, including the windows.
Some bus riders complained that wrapped buses were dark and that views were greatly reduced, but the move will cost the Seattle area transit agency $743,000 in revenue.
It’s true that fully-wrapped buses can suck, especially on those rainy winter nights when the bus is stiflingly muggy. Glad they found a way around it.