This post originally appeared on Orphan Road.

There’s an interesting piece in the New York Times Magazine on Clearview, the new font that will replace Highway Gothic as the “official” U.S. highway font. Clearview is more legible for old folks, apparently, due to the fact that the lowercase letters open up more.

A way-geeky-way-cool slideshow is also included.

Also of note, the guy who designed the new system, Don Meeker, is a Northwesterner, who got started in highway signage by designing signs for the State of Oregon.