This post originally appeared on Orphan Road.

Nice to see some good press for Brian Ferris’ excellent One Bus Away service, which we’ve discussed previously.  

The service has saved me plenty of headaches.  I’ve become so accustomed to it that I get annoyed with the lack of cell phone service in the Downtown Transit Tunnel.  I understand that it will only get better in the next year or so as Metro implements true GPS on all buses (the current system relies on the buses checking in with radio transponders at time points and then approximating their location based on the schedule).  

Here’s a question: why didn’t The Seattle Times or the Seattle P-I develop something like this?  The technology behind OBA has been around for a decade.  

I understand that bigshots like Frank Blethen might cruise to work in a Porsche SUV, and thus be oblivious to what’s going on on the city’s buses.  But maybe one of their bus-riding underlings should tell them that BlackBerrys, iPods and Kindles are starting to outnumber folded-up copies of the Times and the P-I on the morning commute.  Why not serve them up something useful, like some location-targeted advertising and a few headlines from today’s papers?  Or better yet, a few headlines from P-I bloggers or other local content from their neighborhood?

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