I’m not going to pretend that Prop. 1’s failure was merely a tactical one. Clearly, in the current environment a significant number of people are unwilling to vote for anything that includes new taxes, roads, and/or rail. However, in hindsight I think there are two narratives where the YES campaign, for all its resources, was unable to frame the debate:
(1) Sound Transit’s record: In many voters’ minds, ST is still the agency that got off to a disastrous start at the end of the last decade. There is extensive evidence that ST is no longer that agency, but the perception remains. A key question: is there a way to reverse it before light rail starts running in 2009? Will that even be enough?
(2) The cost: $18 billion vs. $47 billion vs. $150 billion. They all sound like a lot of money, but few of us really know what any of these mean in terms of actual economic impact and opportunity costs. I’m a big fan of the “average household” figure, which was $125/year for the ST2 side. If our newspapers were a bit better on providing the public useful services, they might have published a table indexing household income to likely annual expenditure. I suspect that these concrete costs would have been both more relevant and would have prevented R & T from sounding like the cost of a moon shot.
Any other communications problems?