What do you guys think of the ad? I like it, I think the focus on the future and the now is pretty smart.

7 Replies to “Mass Transit Now Ad”

  1. Approved :-)

    This is what I tell people when they want a quick answer as to why they should vote for this.

  2. Look at the poor kid being smothered by cars! Is that the future we want for our kids? No.

    Mass Transit Now! the name says it all, solutions for today and the future.

    I also really liked the radio ad; it makes the ‘No to everything’ crowd look silly while offering a solution.

  3. I like it too. The radio add was so-so, but these is great. The print ads are awesome. Has anyone seen a ‘no’ add, or heard one?

  4. Give me five minutes in the studio and I could put together a higher-quality radio ad. The concept was great though. It’s effective.

    The TV ad is great! I think I had about that many toy cars when I was a little kid. Oh the irony.

  5. I always think they should have made an add talking about the old Interurban between Everett and Tacoma. The cars travelled at speeds of up to 60 miles an hour and it took about 70 mins from Everett to Seattle and 40 mins from Seattle to Auburn, both with 20+ stops on the way. IMO It would be a great advertising argument to say “Seattle to Bellevue, 15 minutes today, 15 minutes in 2108.”

  6. The “No” ads starting running over the weekend on AM radio. They’re awful. They make four points, consisting of outright lies or distortions, with intent to make people fearful/resentful of Prop 1:

    1) Sound Transit can’t keep a promise–cash register rings in the background. The 1997 proposal is ten years behind schedule and billions over budget–the math doesn’t even add up.

    2) Sound Transit ‘admits’ its proposal won’t help with congestion (didn’t ST actually, finally assert that it would help with congestion, like last month?)–cash register sound.

    3) Light rail will cost families ‘tens of thousands of dollars in new taxes’ and doesn’t go where “we” want to go–cash register sound. (Maybe the tenor of national politics has me on edge, but is this out-of-left-field assertion meant to be vaguely racist seeing as central link runs through Rainier Valley?). If there’s a “we,” who is “they?”

    4) Largest tax increase ever…forever.

    The advert struck me as a weak and limp recitation of the old anti baloney…as though they hardly even believe themselves anymore.

    David

  7. The large red checkmark on the ballot is technically incorrect. You have to completely fill the bubble with a pen in order for your vote to be valid. But it makes the point. ; )

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