Nick’s post here yesterday (nice first post, btw!) got me thinking about advertising dollars. Only 2% of Metro’s buses are wrapped, yet that generates $1 mn per year. It stands to figure if 100% were wrapped, $50 million could be raised. That would be about 12% of Metro’s $400 million or so budget. I know we’re not the only ones who are for more ads in transit here, that this for example.
We need to generate more money through advertising. Ride the London Underground and you see a ton of advertising. Metro and Sound Transit buses have very little advertising, or space for it. Much of the advertising is of the non-profit type, and targets the very demographic Thatcher believes rides buses: the down and out, drug addicted, unemployed. Surely someone would like to try to sell me something through paid advertising. Even those that can barely afford such things stand in line to buy iPods and iPhones.
Here’s some ideas about ads that could be in train stations. Outside of bus shelters, bus wrappings and trains stations, what are other advertising possibilities?